The pandemic has hit some organisations harder than others. While some have thrived, other global brands have suffered blows to revenue and reputation.
But what’s it like to be in the eye of the storm? And how do you make sure your employees are kept up to date with developments being played out in the media? What influences the shape of your corporate narrative?
In the eye of the storm: aligning an airline’s internal and external communication during a pandemic – Virgin Atlantic’s case study
Join us for our next Sequel Presents: A Coffee With on 6 May at 11-11.30am with Steve Clarke, Head of Internal Communications and Social Media at Virgin Atlantic.
Steve Clarke – Head of Internal Communications and Social Media at Virgin Atlantic
In conversation with Sequel’s MD Suzanne Peck, Steve will share his insight into what it’s really like to be at the heart of an ongoing story, the challenges Virgin have faced, and the comms lessons learned over the pandemic.
