The hattrick was completed with a class win for Bridgestone’s ACTIVE8 Sustainability campaign, which was named Best IC Change/Strategy Campaign. We also got a special jury commendation for the Bridgestone EMIA Future Ready event.
Judges described Aviva’s Making It Click campaign as: “A simple, authentic and credible approach that fits the audience and business needs well with very good additional impacts on culture within the company”.
White & Case Reporter won praise for being: “An impressive magazine of top-quality content as well as layout/technical features. The execution is exemplary and fully uses the technological possibilities”.
The judges were particularly impressed with the measurable impact we achieved with Bridgestone EMIA’s ACTIVE8 campaign. They wrote: “The great audience response suggests that the channel mix helped reach the target audience and the pledge wall is an excellent use of technology to involve people”.
The ACTIVE8 campaign was also recognised at the Simply Awards where we were highly commended in the Excellence in Sustainability class and commended for Best Frontline Engagement.